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  • This is the alternative to tri-fold brochures. They are very similar in terms of cost and in the impact they have.
  • Bi-fold brochures also known as Half fold brochures are found among us every day: they are one of the most popular brochure types around. Bi-fold brochures are made out from one or more sheets of paper that is folded once, in two halves. Most of the times, the fold line runs perpendicular to the longest side of the sheet. This folding forms 4 panels out of a single sheet of paper: a front-cover, a back-cover, and two internal pages.
  • Most catalogs, corporate profiles and presentations are booklets - short books, usually having a paper cover. A booklet is, technically speaking, a set of multi-page bi-fold brochures that are bound together. The term "booklet" implies more than one sheet of paper. A way to see it is that booklets are created by binding bi-fold brochures together - usually by stacking and stapling them. By stacking and binding bi-fold brochures, you can create an 8-page booklet (2 bi-folds), a 12-page booklet (3 bi-folds), and on. Each bi-fold brochure adds 4 new pages to the page count. Most people would use the word "brochure" as a synonym for "booklet", so if they refer to an 8-page brochure, they are in fact referring to an 8-page booklet. However, please note this may not be true in all cases. Booklets are usually printed on high quality stock, and their morphology allows eye-catching, impressive designs. The front and back covers are sometimes printed on a thicker stock. Booklets with a high page count are bound using other more sophisticated binding techniques, like "wire-o" binding or "perfect" binding. Binding Methods and Their Implications Saddle-stitched / stapled: it's by far the most popular binding method. It's cheap, looks nice and it's fast for printers. Printers will use stapling for brochures whenever possible, even up to 40+ pages, though this depends on paper stock thickness. Wire-O: popular for more inter-company presentations. May work better for brochures with more pages, but may look informal. Wire-O binding allows to have page counts divisible by 2, rather than 4 as with other binding techniques. That is, you can have a 10-page or 14-page bi-fold brochure. Perfect bound: the ideal choice for brochures with a high page count. This is the binding technique used for most books, and it adds a "spine". Booklet Sizes and Formats As with bi-fold brochures, the standard booklet is LTR-sized (folded, closed), and 17" x 11" flat open. In non-US markets, they would be the corresponding DIN-A sizes (A4 folded, A3 flat open). However, there are booklets of any size. Small booklets are usually half the standard booklet size: 5.5" x 8.5" folded, LTR size flat open. Some booklets may also include one or more pockets or flaps to hold business cards, datasheets, etc., even other brochures. Also, small-format booklets became widely known as the companion to CD or DVD media, the famous CD booklets and DVD booklets.
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    Currently we are updating our product details.. please visit us back in few days or send us your inquiry at info@mercuryadv.com
  • Coming Soon..

    Currently we are updating our product details.. please visit us back in few days or send us your inquiry at info@mercuryadv.com
  • Coming Soon..

    Currently we are updating our product details.. please visit us back in few days or send us your inquiry at info@mercuryadv.com
  • Coming Soon..

    Currently we are updating our product details.. please visit us back in few days or send us your inquiry at info@mercuryadv.com
  • Coming Soon..

    Currently we are updating our product details.. please visit us back in few days or send us your inquiry at info@mercuryadv.com
  • Double gate-fold brochures are similar to gate-folds, only that they are folded one more time to achieve a narrower size. The standard double gate-fold brochure (LGL open) looks similar to a standard tri-fold when folded.
  • This is the alternative to Accordion-fold brochures. They are very similar in terms of cost and in the impact they have.
  • Gate-fold flyers are not very common; this is why they produce great impact when they are appropriately used.
  • Coming Soon..

    Currently we are updating our product details.. please visit us back in few days or send us your inquiry at info@mercuryadv.com